In the midst of the doom and gloom surrounding the UK economy, the supermarket winners in recent months are the cut price stores of Aldi and Lidl.
In case you hadn’t noticed the big supermarkets are fighting our corner for us by reducing prices on selected items, not really for the customer, but more to maintain their market share as the economic crisis hits home.
Asda has seen it’s market share rise .06% to 12.3% in the last three weeks, by promoting items such as this weekends special offer of two pints of milk for fifty pence.
In retaliation Tesco say they have saved shoppers an incredible £620million per week since March.
Strange then that the grocery bill for most of us has risen so sharply in the same period.
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