Shop Direct, the company that bought the famous Woolworths brand name in February have said that they have had over one million visitors to the newly launched woolworths.co.uk online shopping site during it’s first week of trading.
Although no actual sales figures have been given the company says that in the first week consumers had ordered more than a tonne of the famous woolworths pick & mix sweet selection, now referred to as ‘click & mix. Oddly, Cola bottles proving the most popular item in the confectionery store.
The death of Michael Jackson saw sales of the singers albums boost sales in the entertainment store, accounting for almost 70% of music sales on his own.
The company says that the Ladybird brand of children’s clothing has also been a big hit at the online store. Shop Direct will be hoping to build on the early interest shown on the new site as it introduces new products to it’s various online store areas over the coming months.
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