Shop Direct have revived the Woolworths name as part of their online shopping experience. The UK’s biggest home shopping retailer bought the brand name in February.
Woolworths.co.uk went live online on Thursday, offering consumers the opportunity to purchase over half a million products, including children’s clothes and toys, video games, cd’s, dvd’s and of course the old ‘pick & mix’ sweet selection-now updated to ‘click & mix’.
The company have also relaunched the Ladybird brand of children’s clothing from age 0 to 8 year olds. Clothing, footwear and sports wear for older children will be introduced over the coming months.
Shop Direct expect the Woolworths online shop to make a profit in it’s first year of trading and are chasing trade from other online businesses such as Amazon.
Cheif Executive Mark Newton-Jones said the company are keen to become one of the half dozen websites that people go to regularly and added;
“We don’t have to create awareness about Woolworths because it’s a well known brand, which is a good starting point. We’re using different channels such as facebook, twitter, and blogs to promote the online store and we think that will generate interest in the new Woolworths.”
Now why didn’t the old Woolworths think of that?
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1 UK Business:Woolworths online attracts 1million visitors in first week | UK Business News // Jul 3, 2009 at 12:44 pm
[...] than a tonne of the famous woolworths pick & mix sweet selection, now referred to as ‘click & mix. Oddly, Cola bottles proving the most popular item in the confectionery [...]