Off licence and Supermarket beer sales are said to have fallen at the fastest rate since the 1990’s recession according to a report from the British Beer and Pub Association (BBPA).
Off sales beer sales were down by 11% for the first quarter of 2009 although on-trade sales in pubs, restaurants and clubs did not fare much better, recording a drop of 6.3% for the same period, representing 753,000 fewer pints a day. The drop in both on and off sales of beer represents a drop of 1.7million fewer pints being consumed against the same three months in 2008.
The big UK supermarkets have generally reported an increase in beer sales for the first quarter of 2009, suggesting that it is off licences that are being hit hardest by the downturn in beer consumption.
The BBPA reported that despite the 18% tax increase on beer in 2008, alcohol duty income collected by the government actually fell by £17million in January and February because of lower consumption.
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