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UK Business: Asda spark supermarket fuel price war

John Williams - Thursday 09.07.09, 10:54am

fuel prices down

fuel prices down

UK supermarket chain Asda have cut their fuel prices to 99.9p per litre today, a move likely to spark a price war with rival supermarket chains bound to follow Asda’s lead.

Asda say there is ‘no justification’ to charge over £1 per litre and has made the cuts on both petrol and diesel at it’s 176 forecourts across the UK. While diesel prices have previously been higher than petrol, Asda say that current costs mean this should no longer be the case.

Asda commercial director David Miles said;

‘There is no justification for any major retailer selling fuel above £1 per litre – that is why we are delighted to be able to reduce both petrol and diesel to 99.9p per litre for all our customers in line with falling costs. Asda is offering value to all drivers nationwide and we can guarantee all our customers that they’ll get a fair price for their fuel no matter what they fill up with at the pump.’

Despite the expected summer price war, the government have no plans to scrap the proposed 2p a litre in fuel duty due to come into force in September, despite protests from consumer groups and politicians to do so.

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Tags: Retail · UK Economy


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