karen birch
On Monday March 1st the UK’s first online journal aimed at women in business was launched by the brother and sister team of Karen and Phil Birch, themselves serial entrepreneurs.
The name 3rdi derives from that ‘extra’ intuition that women have; their intrinsic ability to empathise, communicate, share, spread their ideas and “network.”
The magazine has been ‘beta’ testing over the last six months and is now available live online at the 3rdi website. The publication is offered as an inspiration to its readers rather than a marketplace or networking site. It is a magazine with high editorial standards using new technology and the internet to deliver its content.
The magazine will be available on a regular monthly basis on the first Monday of each month.
“Our aim is to challenge the norm, to encourage our readers to think and act. Intelligence is too readily associated with tests and measurement; typical in a male-oriented business world but we feel that intelligence is far wider reaching. Business intelligence, market intelligence, social intelligence, relationship intelligence, communication intelligence, emotional intelligence are not the sole domain of the male ego,” explains co-founder Karen Birch.
Brother Phil Birch adds; “I have no issues whatsoever in stating that we’re primarily a journal for women – women ARE more intuitive. In my business experience it’s important to value this intuition and I hope The3rdi encourages more women to take advantage of their “sixth-sense”.
Every month a range of experts and regular columnists contribute to the magazine on a variety of subjects covering business, lifestyle, self development, family and contribution (charity and volunteering).
“We are an ethically-driven team of professionals, with the united goal of passing on our knowledge, experience and, hopefully, wisdom to our readers. We hope that they will benefit from this information and use it to make their own business and private lives as rewarding as possible,” said Managing Editor Karen Birch.
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