It’s good to have some positive business news in the current economic downturn, even if it is from the American burger giant McDonalds.
Despite the gloom on the high streets McDonald’s say they have attracted an extra two million customers a month to their restaurants in the UK compared with last year.
The company has responded to criticisms of it’s products over the years, not least from the movie Supersize Me and the book Fast Food Nation, which were not flattering towards the McDonald’s fare.
In 2008 McDonald’s have seized the moment and their freshly ground Rainforest Alliance coffee and tea, semi skimmed milk and 100% chicken breast nuggets, launched in 2007, have revived the fortunes of the business, that was set to close 25 UK outlets in 2006.
Better still for the economy is the announcement that McDonald’s will be creating 4,000 new jobs in the UK as it continues to defy the effects of the credit crunch.
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