UK Business News

The London Metropolitan Business School (LMBS) has recognised the need for teaching the latest Digital Marketing skills to its students by announcing that the Masters Degree course will be added to their existing degree courses starting from September 2010.

Students who enroll for the new course will explore the latest thinking on technology, digital marketing and brand experience campaigns, and then explore how they apply to brand management.

The course is designed to be taken over a one year period full time or two years part time and will combine contributions from London Metropolitan University’s Faculty of Computing and Department of Applied Social Science as well as the London Metropolitan Business School.

The course structure includes six taught modules and a dissertation: Brand Equity; Data Mining Business Applications; Digital Marketing Fundamentals; E-Solutions and Digital Media Applications; Experiential Marketing; Marketing Research.

Dr Niall Caldwell, course leader at London Metropolitan Business School, said:

“Making sense of digital marketing is a top priority for most marketing professionals. This new course has been designed to explore the new digital world and expose students to the technical, social and commercial factors which are shaping the digital consumer. We want to equip students with the tools, understanding and skills they need in order to manage brands in the digital world.”

LMBS is located in the City of London and other central London sites and is the largest business school in the UK. It offers a wide range of undergraduate and postgraduate courses and has achieved an excellent rating for its teaching and research.

In addition to full-time study, LMBS also offers part-time courses, professional courses and executive education as well as conducting research and consultancy.

For more information visit the LMBS Digital & Experiential Marketing Degree webpage.