For most businesses small or large, the phrase ‘marketing budget’ gives rise to scary visions of bloated execs and even more bloated consultancy fees set against even more scary and comparatively anorexic responses to your revenue-generating campaign.
In today’s bleak economic outlook its ever more important to get your message to your customers as cost-effectively as possible - and get the returns you need.
Fortunately for those on a tighter budget or just of a tighter nature, businesszone.co.uk has set out a thirty-point plan for marketing on the cheap - sounds like the holy grail doesn’t it? But if you’re reading this you are half way there.
A large lump of the trick is to jump feet-first into the outstandingly cheap media available: social networks like Facebook; promote your moving image ads through YouTube and the like; blog about your business and it’s wares to keep web pages fresh and up to date.
Online surveys, polls, campaigns and competitions can easily by installed on your website and are firm favourites with the punters. Loyalty cards or on-line points collection equivalents are also traditional but effective hooks for your business to get that all-important repeat/return business. Get feedback from customers and publish that too.
To use the marketing cliche it’s all about more bangs for your buck; or was that Eliot Spitzer?
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