Jaguar Land Rover are creating six hundred jobs at its plant in Gayden, Warwickshire, as part of a £700million project to develop less thirsty, less polluting cars.
The EU directive that average emission for all new cars will be reduced to 120 grams per kilometre by 2012 or face a per gram penalty, has sent the luxury car maker into overdrive.
Perhaps more of an immediate problem to the company is the cost of fuel, its largest export base is the USA where sales of the thirsty Hummer have halved during the last twelve months, leading its manufacturer General Motors to launch a review of the business which could lead to it’s sale or closure.
Jaguar Land Rover were recently sold by Ford to Indian car giant Tata for £1.2million. Tata have approved the plan but will not be sending extra personnel to the UK to run the scheme.
1 comment so far
1 Fleet Management // Oct 27, 2008 at 8:42 pm
Jaguar have work to do to catch up BMW’s 3 series and 5 series co2 profile. Hard to believe that in such a short space of time the world has become a place where large investments are being made by “luxury marques” to reduce emissions. Harder still to believe that Jaguar Land Rover is now owned by an Indian company. Perhaps Ghandi’s peaceful methods are paying off.