Buying online has become increasingly popular in the UK, in 2007 a staggering £21.4billion was spent in the internet shopping market. Over 20 million of us shopped online in 2007, so how does ‘e retail’ compare to the good old fashioned way of high street retailing?
Feefo is the only independent forum for online customer service feedback and it’s aim is to challenge all of the webs e-tailers to stand up and be counted by putting their service to the ultimate test.
Feefo (Feedback Forum) is the only independent means for customers to praise or criticise web-based suppliers. Web-based suppliers who sign up to the forum commit to sending details of all their sales to Feefo. Every sale generates an email to the consumer requesting feedback. Customers are able to rate the products and the quality of service received – good or bad. Suppliers have the chance to reply immediately and publicly, making it possible for them to thank customers or rectify dissatisfaction directly. Their customer feedback is then displayed for all to see – the ultimate way to show the world how they appreciate praise and deal with complaints!Feefo (Feedback Forum) is the only independent means for customers to praise or criticise web-based suppliers. Web-based suppliers who sign up to the forum commit to sending details of all their sales to Feefo. Every sale generates an email to the consumer requesting feedback. Customers are able to rate the products and the quality of service received – good or bad. Suppliers have the chance to reply immediately and publicly, making it possible for them to thank customers or rectify dissatisfaction directly. Their customer feedback is then displayed for all to see – the ultimate way to show the world how they appreciate praise and deal with complaints!
OK this is not such a new idea, we all know that e-bay have been using a similar system for several years and Amazon also offer this service, but the difference here is that Feefo is aimed at all online suppliers across the web.
Nick Wheeler, Founder of Charles Tyrwhitt Shirts, says, “Feefo gives your customers the chance to rate your product and service – from Excellent to Bad. Whatever they say, good or bad, is posted immediately onto your website for the whole world to see. Feefo is independent. We cannot edit or change customer responses in any way. I was worried at first – to say the least – but am delighted to see that 99% of our customers rate our service excellent or good. I shall not rest until we hit 100%!”
Bill Cawley of Feefo says, “Feefo is a tool that has huge scope to improve a company’s marketing and sales, whilst also fully optimising it’s search engine visibility. Consumers can use the Feefo symbol as a sign of assurance that a company is prepared to put you first.”
If you are serious about selling online this maybe the right opportunity for you, if you buy online, then customer feedback is paramount.
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