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Consider professional indemnity insurance when starting your marketing consultancy

John Williams - Tuesday 27.07.10, 10:41am

Are you in the position where you want to start your own company? Maybe you are starting a new online marketing company that you have been dreaming of beginning for years and years. Before you jump into anything, make sure you take the necessary precautions.

All business owners should consider purchasing different kinds of insurance for their business, such as employers’ liability insurance to protect their company.

As exciting as it might be to start your communications agency and round up interesting individuals with standout personalities, you need to consider the risk that having a business poses. Owning a business doesn’t need to be scary; if your protect yourself it can be exciting and highly rewarding.

Take comfort in knowing there are ways to avoid risks posed by taking the necessary precautions. All small business owners should consider purchasing different types of insurance for their business before they start getting things going. These insurance options will not only protect your company’s assets but will protect you and your employees too.

Unfortunately, we live in a ‘claims culture’ where people target small businesses by taking legal action. They do this in hope that they will acquire large financial rewards. Regretfully, many claims are dishonest and far-fetched in nature.

Small businesses that have not purchased insurance become vulnerable to such claims. However, if you prepare for the unforeseen, then you will be able to take responsibility for your business and its wellbeing.

Perhaps we should look at the so called ‘claims culture’ as being somewhat ironically positive. As the public has become driven to take legal action, it is creating a business culture that is ready to combat risk. This in turn has fostered a professional workplace that is ready for anything.

So before you start your client list and your next up and coming marketing strategy, research different kinds of insurance options small business owners can acquire. Three insurance types popular with most business owners include the following: professional indemnity insurance, employers’ liability insurance, and public liability insurance.

Professional indemnity insurance protects your business in the situation that a claim is brought against you of professional negligence. This can take the form of a negligent act, breach of duty, or a civil liability.

This insurance type is most valuable to businesses that are offering consultancy-based services. Therefore, in the case of marketing, advertising, and PR agencies, if you lead your client astray in the information you provide them with they can take legal action.

Any misguiding or incorrect information you give a client can translate into a direct financial loss incurred on your client. With any financial loss you are responsible for, they can then take legal action. Professional indemnity insurance will protect you in this type of situation.

Professional indemnity insurance, like other forms of business insurance, usually only covers you while your policy is ‘live’. So if you happen to cancel your policy and close your business it is a good idea to acquire coverage for the period of time afterwards.

Another type of insurance you should consider getting is employers’ liability insurance. Through this insurance, you protect your business’s assets from employees’ claims of damage as a result of being employed by you.

Employers’ liability insurance will protect you if an employee gets injured in a work-related accident. The plan will help cover things such as lost wages, disability coverage, and also support payments to their dependents.

Through the purchase of employers’ liability insurance, you are benefiting both your business and your employees. They can rest assured that if something bad does happen they will be protected and your assets will be protected from any lawsuits that may occur.

Finally, every small business owner should consider the purchase of public liability insurance. This insurance option focuses on civil wrongs. For instance, a member of the public might sue your business based on negligence.

The term ‘duty of care’ refers to the standard people should be treated to when under another person’s care. Most claims brought against businesses are based on some injury brought against a member of the public that violates their duty of care.

The degrees of duty of care are situation dependent. For instance, if you invite someone into the grounds of your marketing agency they now fall under your duty of care.

Under the court of law, you should guarantee the wellbeing of individuals you have invited onto your business property. However, if they are harmed in some way then you have failed your duty of care, and they can then take legal action against you.

This could happen in many different kinds of instances where you would then be liable. For example, perhaps you invite a client over for a meeting and when they get there something falls on them and they get hurt. Although you hope this would never happen, accidents do occur!

We live in an unpredictable, unfair world. This is why in building your business you should take the necessary measures of protecting it from anything that might put it in harm’s way, in order to put your mind at rest.

Once you have purchased insurance for your business, you will be able to focus on your business ventures without worrying about the risk. This will transform you into a responsible and dedicated business owner, with employees that know you are looking after them.

So, begin speaking to other small business owners to see what kind of options they have purchased. Many will provide you with stories of how business insurance has already saved them when things went wrong. This can be the first thing you successfully accomplish as a business owner with many more to come!

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Tags: Business Insurance · Small Businesses · UK Economy


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  • 1 Ben Waugh // Jul 27, 2010 at 11:00 am

    Just wanted to say HI. I found your blog a few days ago on Technorati and have been reading it over the past few days.

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