Getting branded has long been recognised as the key to global domination for the big boys at least - who can afford it.
But having a successful, recognisable brand that is remembered, can allow SMEs to start punching above their weight.
This is the mantra set out by Darren Evans, creative director of The Engine Room. His formula [...]

UK Business News
Entries Tagged as 'IFB'
Brand identity big boost for SMEs
Miles Griffiths - Monday 21.04.08, 05:27am
Tags: IFB · Small Businesses · export
Wanted: Innovation nation UK
Miles Griffiths - Monday 24.03.08, 12:35pm
Ian Pearson, Science and Innovation minister, has praised UK industry for making great
advances in innovation in the last decade but feels UK business is at risk of losing out to international competitors.
In his speech to the UK Technology Innovation and Growth forum, he said “We must unlock the talent and become an innovation nation.”
In becoming a [...]
Tags: IFB · Small Businesses · UK Economy
Keeping Marketing costs down but getting the results
Miles Griffiths - Tuesday 18.03.08, 06:49am
For most businesses small or large, the phrase ‘marketing budget’ gives rise to scary visions of bloated execs and even more bloated consultancy fees set against even more scary and comparatively anorexic responses to your revenue-generating campaign.
In today’s bleak economic outlook its ever more important to get your message to your customers as cost-effectively as possible [...]
Tags: IFB · Small Businesses
Department of BERR publishes enterprise white paper
Miles Griffiths - Friday 14.03.08, 07:51am
As promised by Business and Enterprise Secretary, John Hutton and in parallel with the budget, the Department of Business, Enterprise and Regulatory Reform has published its white paper ‘Enterprise: Unlocking the UK’s Talent’.
It sets out a 10-year planned approach to ensure the UK becomes a hot-bed of growth for new and existing business. It’s stated aim [...]
Tags: IFB · Small Businesses · UK Economy
Business responds well to Budget treatment
Miles Griffiths - Thursday 13.03.08, 06:53am
As a rule trying to please all the people, all the time, is a recipe for failure but Alistair
Darling’s first budget seems to have succeeded based on responses from Business groups.
Or maybe he just tried not to hack them all off, either way the budget news went down well. The fly in the ointment was [...]
Tags: IFB · Small Businesses · UK Economy







