Following a year that has tested the patience of both British Airways management, staff and passengers alike, the UKs number one airline have been in the news for some of the right reasons so far in 2011.

Most recently British Airways has announced a year long partnership with Comic Relief under the banner of Flying Start and with the help of the charity organisation the programme aims to transform lives of disadvantaged and vulnerable children both at home and abroad.

Together, British Airways and Comic Relief have created a year-round fundraising initiative, making it a truly unique partnership that will transform lives both at a local level and on a global scale.

In an attempt at gaining further publicity for the Flying Start project, British Airways will be hosting a stand up comedy performance with a difference, when comedians Dara O’Briain, Jack Whitehall and Jon Richardson will be teaming up with BA, Guinness World Records to set the record for the Highest Stand Up Comedy Gig in the World.

Seventy five lucky people will be aboard the plane to witness this unique event, two and a half hours of comedy entertainment including Champagne and refreshments all in the name of charity.

To be in with a chance of joining the select few, simply text ‘Fly1′ to 70300 or visit the British Airways Facebook page to register your entry. Full terms and conditions will also be found on the Facebook page.

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The figures suggest that while online advertising has grown by 4.6% to £1.752bn in the first half of 2009, TV advertising income has fallen by 16.1% to £1.639bn. Advertising overall fell by 16% in comparison to the same period in 2008 says the report.

The emergence of online advertising is no surprise to many, but the tough economic climate has seen a reduction in TV and traditional media advertising and accelerated the migration to digital online media says the report.

Online media such as websites, e mail campaigns and blogs have benefited as advertisers are able to focus their efforts on niche markets that already have an interest in the product being advertised.

Technology firms were the biggest spenders on online adverts, making up about 19% of the market, the report said, followed by telecoms firms, the finance sector and entertainment and media.

Guy Phillipson of the Internet Advertising Bureau said that online advertising such as banner advertising had “performed notably well against its peers in TV, print and radio.”

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