A report out today from the Internet Advertising Bureau and PriceWaterhouseCoopers says that online advertising has overtaken TV advertising in terms of expenditure, for the first time.
The figures suggest that while online advertising has grown by 4.6% to £1.752bn in the first half of 2009, TV advertising income has fallen by 16.1% to £1.639bn. Advertising [...]

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UK Business: Online advertising overtakes TV and traditional media
John Williams - Wednesday 30.09.09, 15:06pm
Tags: Advertising · Business News · UK Economy






